Groovy

Design: Akkshit Khattar
Location: India
Project Type: Produced
Client: Enhaz Beverages
Product Launch Location: India
Packaging Contents: Fruit Drinks
Packaging Substrate / Materials: Plastic Squeeze Packs

The journey of Groovy starts from a dream of two brothers to create an honest & impactful brand to reflect their uncompromising approach to creating the purest juices. Groovy is that dream which came true. It unleashes freshness from the very first drop. The intense hit of purity just makes you Groove. This freshness from carefully picked fruits is packed in bright and joyful squeeze packs where the colors remind you of the actual fruit colors. An extra layer of safety is added through the anti-choke caps to protect the little ones.

An honest and playful brand identity reflecting the idea of freshly picked fruits. The soft yet bold typography gives a comfort feeling. The branch with bright green leaves shows the freshness. The 2 ‘Os’ in Groovy become the fruits hanging from the branch. The twin elements like the ‘Os’, the leaves and the birds reflect the story of the two brothers.