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Ηδύς - Hidys

Agency: noon design+branding
Creative Director: Stelios Pseftogas
Photographer: Thanos Kartsoglou - Seagull
Printing: Selloplast s.a.
Location: Greece
Project Type: Produced
Client: Hadjiantonas winery
Product Launch Location: Global
Packaging Contents: Wine
Packaging Substrate / Materials: Paper, Glass Bottle
Printing Process: Digital Printing, Foil stamping, Screen printing

Hδύς < Hidys, this fine sweet white wine from Cyprus comes from sun-dried grapes, grapes that after the harvest are laid out under the ample Mediterranean sunlight and increase sugars. It’s an ancient Greek name in English means sweet and as this feeling of sweetness is very much associated with pleasure, the illustration on the label is inspired by the myth of the birth of Aphrodite, goddess of pleasure and prosperity. Τhat according to Hesiodos emerged from the sea foam on the coast of Cyprus.

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