Jubileu – Chocolates

Design: Júlio Aguiar
Location: Portugal
Project Type: Concept
Packaging Contents: Chocolate
Packaging Substrate / Materials: Paper
Printing Process: Digital Printing

Based on the briefing for the re-design and improvement of the packaging and communication of Jubileu chocolates, it was decided to focus on the range of the brand’s classic chocolates. The final image presents itself more attractive with modern appearance, mixing classic and contemporary aspects. It, therefore, defends the “premium” ideology adopted by Jubileu and at the same time allows this brand expansion among other target audience.