La Birra di Re Artù

Design: Lucia Catellani
Location: Italy
Project Type: Produced
Client: La Birra di Re Artù
Product Launch Location: Italy
Packaging Contents: Beer
Packaging Substrate / Materials: Glass bottle
Printing Process: Digital printing

Birra di Re Artù is a craft beer produced in the Italian countryside. To tell the rural imagination where beer is born and the authenticity of Emilia (a region in the North of Italy), a precise sign and colors have been chosen: the lettering of the logo takes up the style of the blackletter characters – typical of the world of beers – with a characterization of the A in which ears of corn are inserted. The illustration has in the center an Emilian King Arthur who rides through the fields. For the blanche label, the white logo is associated with the Italian tricolor, while for the other labels the palette will change by varying the complementary contrast.