Mondo Lucha Lager

Agency: Bader Rutter
Executive Design Director: Shawn Holpfer
Chief Creative Officer: Ned Brown
Associate Creative Director: Ilya Slootsky
Executive Producer: Andy Gorzalski
Location: United States
Project Type: Produced
Client: Mobcraft Brewery
Product Launch Location: United States
Packaging Contents: Beer
Packaging Substrate / Materials: Aluminum
Printing Process: Digital Printing

Bader Rutter partnered with Mondo Lucha and Mobcraft Brewery to create a limited edition lager. The cans featured six different wrestlers illustrated to match the unique wrestler’s persona. We integrated a Snapcode which automatically brought up the associated Snapchat lens we created for each can. After scanning, fans could share photos and videos of themselves ‘wearing’ their favorite wrestler’s signature mask.

We launched the brand at Milwaukee’s Weird Fest, where the Mondo Lucha wrestlers’ ring took center stage. Sharing the app at this one-night event with no paid media generated over 30,000 views in Snapchat. In case you’re curious, the Russian Beast was the clear fan favorite. MobCraft has since brewed an unheard-of second run.

What’s Unique?
We integrated a Snapcode on the can that allowed fans to become their favorite wrestler within Snapchat.