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Sella&Mosca Bitter

Agency: Auge Design
Creative Director: Davide Mosconi
Designer: Miriam Frescura
Location: Italy
Project Type: Produced
Client: Sella&Mosca
Product Launch Location: Global
Packaging Contents: Bitter
Packaging Substrate / Materials: Glass bottle, Paper Label
Printing Process: Foil stamping, embossing, debossing

L’Aperitivo Sardo. A new wine-based bitter from Sardinia, faithful to its origins and that hides a secret recipe. Let’s get twisted.

Among the different type of wines, Sella&Mosca decided to create a new product and start a new adventure. They called Baldo Baldinini, a famous creator of essences and aromas known for his amazing secret recipes, and ask him to study a new bitter called “L’aperitivo sardo”, suitable to be drunk straight or to create cocktails.

Create a label with a strong personality, unpredictable, with a twist, thought for a product capable of standing out both for its essence and for its roots.

What's Unique?
The goal was to combine the strong personality of Sardinia with the charm of a product realized with a secret recipe. We used an extra-size bold typography, with a vintage tone of voice that winks at the screams of an old newspaper but with a contemporary aesthetic. Then we let the label twists around the bottle creating an unexpected visual approach, enriched by different features. A specific custom machine has been created for labeling.

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