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Tomorrow Myth


Design: llab design ltd
Location: Hong Kong
Project Type: Produced
Client: Self-initiated project
Product Launch Location: Global
Packaging Contents: Enamel Pins
Packaging Substrate / Materials: Transparent plastic box and gold foil stamped card
Printing Process: Gold foil stamping

Nowadays there are many endangered animals, which need our help in order to maintain their existence in this world. If we do not pay attention on these rare animals now, they will probably extinct from the world soon, and our next generation can only know these animals from books or videos, these animals will become a myth to them (just like dinosaurs!).

Under this concept, we have picked 6 endangered animals that are relatively rare to public : Tree Pangolin, Iberian lynx, Philippine Eagle, Green Sea Turtle, Grevy’s Zebra, Blue Whale. We turn these endangered animals into a myth creature, with a mythical illustration style reference from Shan Hai Jing (an old mythical illustration book from China called “Book of Mountain and Sea”, which features lots of imaginative creatures on earth), to remind everyone that these animals can be extinct from the world anytime. These myth creatures will be in a pin format, which can be in fashion accessories for daily matching and also an ideal gift to friends.






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