Activex Antibacterial Liquid Soap

Design: design VENA
Location: Turkey
Project Type: Produced
Client: Activex
Product Launch Location: Global
Packaging Contents: Antibacterial Liquid Soap
Packaging Substrate / Materials: Plastic Bottle
Printing Process: Labeling

ActiveX liquid soap was designed to create a perception of protectiveness and thrust for antibacterial products and to become a catchy and icon product different from its rivals.

It were aimed to design liquid soap packaging series under the ActiveX brand which have the strong and medical perception of antibacterial products and will differ from rival products and become an icon for the brand. The target audience is composed of young mothers/women under 20 years of age wishing to protect her own and her family’s health. To promote primarily the feature of protectiveness during the design phase, background studies were shaped over the “protective hero” identity and reliable expressions were searched.

As a result of the studies, it were aimed to use the letter “X” in the brand’s name as the basic from, and to ensure the liquid soap bottle shaped by this form to give a sense of power and thrust with its broad shoulder and bottom. In order to avoid sharp corners and hard expression, a warm and friendly perception was created.

Thanks to the packaging physically bringing the name of the brand to the forefront, it was tried to achieve the aim to create a catchy and icon product projected.