Decades Project: 1970

Design: Natasha Alimova
Location: New Zealand
Project Type: Concept
Packaging Contents: Sangría
Packaging Substrate / Materials: Aluminium Can
Printing Process: Digital MockUp

The ‘Me’ Decade. The 1970s were a tumultuous time. The fight for equality continued. In general, by the end of the decade, many young people were using their hard-fought freedom to simply do as they pleased: to wear what they wanted, to grow their hair long, to have sex, to do drugs. The liberation, in other words, was intensely personal. Working-class families holidays now meant two weeks ‘abroad’ of sun, sea, sand and sangria.

What’s Unique?
Decided to challenge me and work on a personal project to discover last century’s visual styles, understanding from art movements to the political and economical situation of each decade and how that was reflected in our cultures. Starting from 1900, going through the next 12 decades to 2020. The idea is to consolidate each decade in one picture – One product.