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Dolexco Cosmetic

Design: Bzc.Market Creative Design Co., Ltd
Location: Vietnam
Project Type: Produced
Client: Dolexco
Product Launch Location: Vietnam
Packaging Contents: Cosmetic
Packaging Substrate / Materials: Paper box, Plastic bottle, Glass jar

From around the age of 25, women’s skin begins to appear signs of aging such as dullness, bruises, melasma, wrinkles, crow’s feet, dry and less-elastic skin, etc. In order to care for and improve the skin, Vietnamese women often believe and purchase imported cosmetics, however, inappropriate skin texture and natural disposition lead to unexpected effects. Understanding this insight, the Dolexco Group has launched a pair of Japanese technology transfer products including Gluta Tone White Rose whitening supplement and Gluta Tone Seven Days rejuvenation cream.

Accompanying Dolexco in the product promotion campaign, BZC.Market has carried out the packaging design for this cosmetic duo. Targeting Vietnamese women, the packaging of Gluta Tone White Rose and Gluta Tone Seven Days both aim to femininity, elegance and sophistication. If Gluta Tone Rose White is designed in the form of a handy paper box and cylinder bottle, Gluta Tone Seven Days impresses by the sophisticated carved box format.

The main color scheme of these designs are yellow, white and light pink. To emphasize the natural extracts of the product, BZC.Market has designed the packaging of these two cosmetic lines with images of cherry blossoms, white roses and water drops. Besides, the fonts used on the packaging design are soft embraced with the elegant lines. Dolexco’s logo is also placed in a prominent position on the package to increase the trust and professionalism of the product.

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