FRESH KISS

Design: Ekaterina Torokhova
Location: Russia
Project Type: Student Project
School: HSE ART AND DESIGN SCHOOL
Tutor: Leonid Slavin
Tutor: Yevgeny Razumov
Packaging Contents: Chips
Packaging Substrate / Materials: Paper, metal, plastic

Fresh Kiss (Légèreté) — (translated from French “Lightness”) is a brand of low-calorie vegetable chips for connoisseurs of exquisite delicacies. The naming was based on a play on the words “French / Fresh kiss”.

The main idea of ​​the brand chips as an accessory, which follows the choice of the form factor, which was borrowed from the category of cosmetics. The packaging fits easily in the hand and is easy to carry in a woman handbag.

What’s Unique?
The main visual metaphor used in the packaging design is a vegetable kiss. The lip shape was created from chopped vegetables, which are part of the product: carrots, peppers, and potatoes.