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New Edition


Design: Marx Design
Location: New Zealand
Project Type: Produced
Client: New Edition
Product Launch Location: Global
Packaging Contents: Box
Packaging Substrate / Materials: Card
Printing Process: Offset printing

All good things start out new

We believe that every new brand deserves the best start in life, just like a sweet new bub. New Edition’s affordable essentials are specially created for both babies and caregivers. They’re all about making caring for your baby as simple and stress-free as possible, with a sustainable New Zealand designed and manufactured silicone breast pump and sanitiser range. Marx generated the brand strategy, brand and product naming, brand identity and packaging design. Mat from Think Packaging engineered the Pumpd cardboard box, and Kate Phillips from Citizen crafted the copy. Made with natural formulations, sustainable materials and less packaging, New Edition is deliberate in its efforts to reduce waste, ‘cause new parents have plenty to deal with already.






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