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The Brew Boys

Agency: Fuel Design Co
Creative Director: Rhys Camara
Location: India
Project Type: Produced
Client: The Brew Boys
Product Launch Location: Canada
Packaging Contents: Beer
Packaging Substrate / Materials: Aluminium
Printing Process: Screen Printing

The Brew Boys are a young experimental beer brand based out of Toronto, Canada. The beer is crafted using high quality local and imported ingredients. Their brewery is nothing short of an experimental lab, with dedicated rooms for each step of beer production- storage of malts, the actual brewing process, bottling, labeling, and packaging.

The Brew Boys love the craft beer movement however they wanted to resonate with an audience that stayed away from over-the-top flashy craft beer brands. The brand needed to feel premium, have a sense of maturity, and still have a fun side.

To execute this project we created a no-nonsense design language by incorporating a modern and bold identity and packaging design that doesn't try hard to fit in. We incorporated a muted base color that made the can look understated. We then used vibrant accent colors to distinguish each flavor which lent an air of fun to the overall design.

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