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WANIAC - Wine Advent Calendar and Wine Tasting Kit


Project Management: Bojana Fajmut
AD: Bojana Fajmut
Text: Katarina Hudson
Text: Petra Rutar
Illustration: Tina Perko
Web Design: Klemen Teran
Location: Slovenia
Project Type: Produced
Client: Waniac
Product Launch Location: Slovenia
Packaging Contents: Wine Tasting Kit
Packaging Substrate / Materials: Glass bottle, Wood, Paper, etc

That's why we have specially designed the Waniac Wine Calendar and blind tasting kit as a promotional tool for 24 boutique wineries from Slovenia.

You will be given the unique limited edition Waniac calendar made of 24 random numbered bottles, packaged in a highly useful handmade wooden box, accompanied with a brochure and additional information. You can taste and learn about the best autochthones boutique wines from Slovenia in the comfort of your own home.
You can make your personal wine calendar and tasting diary according to the principal LOOK, SMELL, TASTE, THINK. Although the latter seems insignificant to you, it is very important that you dedicate time to it as it will help define your own description of the tastes you experience.

With Waniac calendar, you have the opportunity to discover new, rare and exciting autochthones wines made by 24 wineries from the Slovenian region daily. Information about each wine and its winemaker will be revealed on their web site daily until 24th of December when the last wine is tasted. In addition, the consumer can interact with others through the calendar app and leave the feedback on each wine, making it even a more exciting experience.

With this calendar, all wine connoisseurs will be able to leisurely absorb the information at their homes, making it a playful experience. All it takes is 15 minutes of their time to explore a single wine and wine producer as well as around 360 minutes or 6 hours of active involvement into the calendar to discover and learn about wines. At the end of this magnificent journey, they will be given the opportunity to come upon undiscovered and yet superb wines, and who knows – they might find their wine for life.



What's Unique?
This wine tasting diary has 24 days, like an advent calendar. As part of a promotion set, it references 24 selected Slovenian wines. The limited edition comprises 24 randomly numbered bottles, packaged in a handmade wooden box, accompanied by a diary and additional information. The tasting diary is designed in a generously proportioned horizontal format which encourages users to make notes of their personal taste experience when trying the wines and predefined criteria make it easier to rate them. Thanks to the generous amounts of white space, the layout of the pages conveys a premium feel.

With this calendar, all wine connoisseurs will be able to leisurely absorb the information at their homes, making it a playful experience. All it takes is 15 minutes of their time to explore a single wine and wine producer as well as around 360 minutes or 6 hours of active involvement into the calendar to discover and learn about wines. At the end of this magnificent journey, they will be given the opportunity to come upon undiscovered and yet superb wines, and who knows – they might find their wine for life.






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