Yanesha Chocolate

Design: Carlos Araujo
Location: Peru
Project Type: Student Project
School: UPC
Tutor: Miguel Santaya
Packaging Contents: Chocolate
Packaging Substrate / Materials: Carton
Printing Process: Digital Printing

This university project consisted of redesigning the packaging for Yanesha chocolate, an Amazon community in Peru. After investigating this issue, I came to the conclusion that the packaging fails to stand out in the market and lacks identity. Therefore, I set as a goal the idea of ​​reflecting the unique and peculiar exoticity of the Peruvian jungle. The redesign sets out to make the packaging more attractive and focused on an audience willing to try new experiences.