25/10 The Bakehouse

Design: 78 Design
Location: India
Project Type: Produced
Client: 25/10 The Bakehouse
Product Launch Location: India
Packaging Contents: Chocolates, Cakes, Pastries
Packaging Substrate / Materials: Cardboard, Tin
Printing Process: Offset Printing

The menu at 25/10 The Bakehouse comes from a place of immense love and care accorded by the founders towards the brand. It is therefore only rudimentary that a part of the founders become part of the brand’s visual identity.

The S & S in the brand logo serve a multifold purpose – primary of which is imprinting the initials of the founders. These then also go back to the roots of the cocoa bean–quite literally-that give them life. Furthermore, when this delicious chocolate is melted and added to a variety of items, the swirl of the mixture is a sight to behold; which is another representation of the two S in the logo design.

This rich collection in the mnemonic is very beautifully contrasted with a sleek typeface that shines with luxury.

What’s Unique?
The process of obtaining chocolate – right from the seed pod to the final cocoa bean has been the highlight of the branding & packaging.