530 Craft Beer

Design: Laura Ángel
Location: United States
Project Type: Student Project
School: UCLA Extension
Tutor: John Beach
Packaging Contents: Beer
Packaging Substrate / Materials: Aluminum Cans, Glass Bottles, Cardboard Packaging

This is the result of a school project in which we were asked to create a product for the consumer industry. I chose to create a craft beer that is bold, recognizable and doesn’t take itself too seriously.

530 is in reference to the end time of a common work schedule, and I chose to use a beer dad joke for the slogan: “Life and beer are very similar. Chill for best results.” because It represents, in a nutshell, the brand’s views on life, while being playful at the same time since beers are best enjoyed chilled.

The packaging is inspired by the shapes from the logo, which was created using Digestive by Studio Triple. The waves not only visually connect the packaging with the logo, but waves also inspire the sensation of being calm, relaxed.

What’s Unique?
The packaging plays with the wave pattern and shapes, that is kept cohesively throughout the cans, bottles and six-pack design.