Casa Roca

Design: qbin
Location: Costa Rica
Project Type: Concept
Packaging Contents: Coffee
Packaging Substrate / Materials: Plastic
Printing Process: Flexography

Casa Roca was born from the idea of the Herrera family, originally from the Turrialba area, of wanting to make Costa Rican coffee known in various areas of Europe and Asia with a premium coffee bean from the same area of Turrialba.

For the project, it was decided to give prominence to the green that refers to the coffee growing areas and the green that makes Costa Rica so important worldwide, the use of only typography was with the intention not only of being a packaging and a unique brand but also a collector’s item for its aesthetics and simplicity.