Fretum – canned tuna

Design: Agnieszka Diesing, Karol Imiałkowski
Location: Germany
Project Type: Produced
Client: Fretum
Product Launch Location: Poland
Packaging Contents: Fish – tuna
Packaging Substrate / Materials: Can
Printing Process: Screen printing

Fretum is a company selling canned goods from overseas. The task was to create packaging design of a label for the first line of products. Tuna in sauce in 2 weight options. It was important to create a design that will stand out compared to other cans available on shelves of polish shops. We went for a limited color palette that would stand out as our competitors usually go for colorful options with pictures included in their designs. The client wanted to give labels a vintage look. For packaging, I did illustrations of tuna and the seashells based on old biology books. As it was the first line of products for Fretum we were aware of the fact we can’t play a lot with the can itself, it had to be simple and on a cheaper side so all the efforts were put into making packaging labels. Printed on matt paper they complemented well dark silver cans.