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Frigate Reserve Rum


Agency: CF Napa Brand Design
Creative Principal: David Schuemann
Art Director: Antonio Rivera
Designer: Antonio Rivera
Location: United States
Project Type: Produced
Client: Frigate Reserve Rum
Product Launch Location: United States
Packaging Contents: Rum
Packaging Substrate / Materials: Glass Bottle, Paper, Wood, Metal

Panama’s Frigate Reserve Rum came to CF Napa to create the branding for their distillery and line of sophisticated aged rums named after the iconic frigate, a seafaring bird. The frigate symbolizes good fortune and exploring the unknown – 2 tenets at the heart of the brand.

What's Unique?
To complement the brand’s unique offering, we designed a custom bottle inspired by the ancient, hand-blown glass bottle the client found washed up on a beach. The weathered labels leverage subtle color coding for each rums – aged 8-21 years. Each bottle has a cast metal coin inspired by bohemian currency pressed into the shoulder of the bottle. The coin is embossed with an illustration of sugar cane, an ode to the origin of the rum, and the brand’s tagline, “Life on the Wing.”







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