J. Cantera

Design: Hula Estudio
Location: Spain
Project Type: Produced
Client: Bodegas Jer
Product Launch Location: Global
Packaging Contents: Wine
Packaging Substrate / Materials: Glass bottle, paper label
Printing Process: Offset, foil stamping

Label design for ‘J. Cantera’, a family of three Rioja wines made by the Spanish winery ‘Bodegas Jer’.

The illustration on the labels pay tribute to the three generations of ‘Javier’ in the Cantera family. Taking the J as the main element, we have brought a different personality to each wine through illustration.