Launch Collection

Design: Scents Of Humour
Location: United Kingdom
Project Type: Produced
Product Launch Location: United Kingdom
Packaging Contents: Candles
Packaging Substrate / Materials: Tin with label wrap
Printing Process: Digital print with foil stamp

Scents of Humour is the brainchild of Aaron Colfer & Jack Horwood. Friends since school, they have always joked about combining skills and launching a product together. Aaron, a product and packaging designer, has always been good at making things look good. And Jack, an aerospace engineer, has got the experience to make things work well.

Their hands were recently forced when Jack was let go from his day job due to the Covid-19 outbreak. Having just become a father to little baby Henry, Jack and Aaron hatched a plan to design and make candles in Aaron’s Kitchen.

Jack has been busy (in between changing nappies and night feeds) experimenting with wax and fragrance formulas and Aaron has been occupied with the branding and packaging design. Not to mention they’ve both been hard at work writing the content for their candles that will make you smile. A few writing sessions at the pub later and Scents of Humour was born!

What’s Unique?
Each one of their unique soy wax candles has a funny/puny name. They wanted to create a product that was unique within the market and didn’t take it’s self too seriously. Created with gifting in mind. They wanted to create the ultimate present. Where else can you buy someone a Scents of Humour?