Lemon Pickle

Agency: Saypan Communications and Consultants Pvt.Ltd
Creative Director: Pankaj Shah
Art Director: Ganesh Salekar
Copywriter: Deepak Singh
Location: India
Project Type: Produced
Client: Lemon Pickle
Product Launch Location: India
Packaging Contents: Lemon Pickle
Packaging Substrate / Materials: Glass Bottle
Printing Process: offset paper printing

This is homemade lemon pickle with grandmother Illustration in. Utilising empty spaces around the minimal text on the front-side of the packaging with strong imagery clearly inculcated an impactful blend of professional and playful aesthetic. We have carefully implemented a sturdy spectrum of yellow visuals on a white background for maximum impact and stable shelf presence.