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PUHO Pineapple Cake

Design: Lung-Hao Chiang
Location: Taiwan
Project Type: Concept
Packaging Contents: Pineapple Cake
Packaging Substrate / Materials: Paper
Printing Process: Digital printing, Screen printing

Brand vision is based on the concept of pineapple fields under the sun. Cooked pineapple under the sun after cutting, boil, in the sun sealed into the sweet and sour stuffing big bite off. Taste in the ground unique thick good.

The rubbing of pineapple flesh is connected with the image of the sun and applied as a pattern to the overall brand image. The vision all regards the dessert itself as the visual focus, the echo brand insists the natural pure proposition.

What's Unique?
Pineapple cake and southern jujube and walnut cake are used as fashion patterns in packaging design with a little fun. A reinterpretation of the traditional Taiwanese dessert as a fashion or artwork.

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