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Spotykach & Pidoyma


Design: Shkriblyak design studio
Location: Ukraine
Project Type: Produced
Client: Karpatskyi Browar
Product Launch Location: Global
Packaging Contents: Beer
Packaging Substrate / Materials: Glass

Spotykach & Pidoyma is a special series of beer by brewery "Karpatskyi Browar " wich based in West Ukraine namely in the Carpathian region.

Spotykach and Pidoyma are the names of characters illustrated on the labels of beer and at the same time ethnic Carpathians words mean "stumbler" and "get up" respectively. This product mainly have historical and heritage image for the brewery so design has ethnic and vintage style.






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