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Tarty Sour Energy

Design: candybrophycreative
Location: Australia
Project Type: Produced
Product Launch Location: Global
Packaging Contents: Energy Drink
Packaging Substrate / Materials: Aluminium
Printing Process: Screen

Tarty is an alternative energy drink for those that love TART FRUIT! it's the ultimate sour treat without the sugar and guilt, focused on the female market these are sure to please with the girly script wordmark, femme colours, bursting mouthwatering sour fruit graphics, It's like a 90's tampon commercial but for an energy drink! or at least thats the vibe and marketing angle. Tarty is a cheeky name owning how fun and flirty this shallow rather meaningless drink is....but it's supposed to be, no hidden violin. Just a sour fruit kick without the calories. Turn your brain off. Turn to Tarty.

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