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Design: Moruba
Location: Spain
Project Type: Produced
Client: Bodegas D. Mateos
Product Launch Location: Global
Packaging Contents: Wine
Packaging Substrate / Materials: Glass bottle, Paper

“Valcendón” is a wine inspired by a metaphor: that equates wine with the heritage of a people. The world of pelota is the ideal premise for this design as it is something traditional and tied to the land. Valcendón is a full-fledged tribute to "pelota", a Basque sport but well established in La Rioja, from which great champions have emerged. Thus, each of their wines is powerful like a pelotari and as elegant as the championship "txapela".

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