Zolotaya Kruzhka

Design: Dozen Agency
Location: Ukraine
Project Type: Produced
Product Launch Location: Europe
Packaging Contents: Beer
Packaging Substrate / Materials: Can

GOLD NEVER GETS OLD
This is an undeniable truth. However, people grow up, and some do so along with their favorite beer. Focused on delighting its fans with the same desired aftertaste, Zolotaya Kruzhka by First Brewery in Almaty improved the recipe by adding Golding, an aromatic English hop variety, that accents the smooth taste and the golden color.

THE PRODUCT UPDATE
This required a mild but total rebranding. The first thing we did was shaping. We kept the idea because a glass is a glass. The upper part of the bottle got rid of pretentiousness and made friends with its lower part. Now, the bottle looks modern and masculine.

THE GOLDEN RULE
This is what we took as a basis: in this project, we implemented everything that could be highlighted for sight, touch, taste, and understanding purposes. Now you pick up the bottle as if it’s a real glass.