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Bainu Organics

Design: David Borda
Location: Peru
Project Type: Concept
Packaging Contents: Shampoo
Packaging Substrate / Materials: Plastic bottle, Paper
Printing Process: Digital Printing
Bainu Grand Prix Horse Care is produced by Talking Horse, Inc., a product development company committed to the equine industry. We set out to create a high-end organic shampoo and conditioner to fill a gap in the market. We are passionate about using only the best ingredients.

Clean, Modern, Organic are words that I wanted to reflect on the label for these products. In addition to completely moving away from the usual products on the market. We started with a strong logo, and a tagline in an unusual position simulating a horseshoe to attract the attention of customers. The product had to be kept in an organic style, for this a monospaced font that simulates ancient mechanical writing was used for much of the label.

With dotted lines to divide text, and adding icons for greater visual description, we maintain the look and feel of the brand.

Always thinking about a future line of products, it was decided to add a coloured part on the label to differentiate them. With which we achieve that the label is functional and adaptable to different formats and sizes.

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