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Kan custom flava e-soda

Design: candybrophycreative
Location: Australia
Project Type: Produced
Product Launch Location: Global
Packaging Contents: Kan Soda
Packaging Substrate / Materials: Almuninum
Printing Process: Screen

Kan is a new drink branding concept with the consumer ordering custom flavour sodas online from a series of combinations that would have the user choose from various layers of categories like sugar-free, energy, caffeinated and a series of ingredient combinations that the user selects themselves and chemicals that shouldn't mix aren't able to be combined. Custom nutritional labels and brand decal from a selection of shapes and colours are applied to the cans and then delivered to your door in an 8 box pack.

Please love customisation and will pay for the privilege to have something unique to them that they can offer guests and friends their creation. With the outcome being unpredictable the chance of reordering and tweeting the flavour is high and the catchphrase for the service is "what Kan you create" taking the work away from agencies and board rooms full of dull people and into the hands of the consumer in a sophisticated monotone TAB inspired brand template.

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