Mr. Huang’s saltwater chicken

Design: Yen Cheng Li
Location: Taiwan
Project Type: Concept
Packaging Contents: Brine chicken, Canned preserved food, lettuce salad, coffee
Packaging Substrate / Materials: Recycled paper, Aluminum tin can, plastic
Printing Process: Flexography, Digital printing, Screen printing, Foil stamping

This brand was founded in 2001. Located in Hemei Town, Changhua County, Taiwan. At first, they were sold in the local night market and market in Hemei. Brine chicken has become a household name in Hemei Town. Follow-up to expand the commercial territory. Decided to re-establish the brand image this year. Expand the customer base and the number of customers.

The boss hopes that this brand is affordable food that all kinds of people can taste. And these different people come together because of this brand. And then create emotions between people. Let saltwater chicken in Taiwan is a traditional delicacy that you want to eat all the time.

The vision is the “free people”, “lovers”, “family” and “busy people” of the four major ethnic groups. And these people come together to show the warmth of Taiwan’s humanity. Let saltwater chicken become a food close to life.