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PALE - Los Angeles

Designer: Gianfranco Cioffi
Co-Founder: Giacomo Indelli
Location: Portugal
Project Type: Concept

Packaging Contents: Apparel
Packaging Substrate / Materials: Cardboard
Printing Process: Silkscreen/ embossed
The concept for a new high-end fashion brand, using prime material and offering a mix of elevated yet intriguing items from a graphic t-shirt to a tank top. Paying attention to the detail to make the product stand out and be recognizable in the market. The brand will use different natural patterns across different collections.

For the capsule the theme chose was the rock, to symbolize the link between heaven and earth.

What's Unique?
The product will be designed in L.A. and produced in Milan, a creative synergy between the USA and Italy.

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