Premium Ayu Gift

Design: Masahiro Minami
Location: Japan
Project Type: Produced
Client: Kimura Suisan Co., Ltd.
Product Launch Location: Asia
Packaging Contents: Fish in soy sauce
Packaging Substrate / Materials: Paper / Wood
Printing Process: Screen printing

This is the highest quality gift item from Ayu Kimura. Ayu Kimura specializes in freshwater fish from Lake Biwa in the local area of Japan. Ayu means “sweetfish”.

First of all, this package comes in a paulownia wooden box. In Japan, it has long been a custom to send gifts in a paulownia box. When you open the package of this wooden box, a blue wave appears there. This is an image of the waves of Lake Biwa.

Lake Biwa is the largest lake in Japan. When you open the wooden box made of paulownia wood, the package reminds you of Lake Biwa, where sweet fish were born and raised.

This wave-shaped paper box is a package of one sweet fish, and it is lined up in a repeated row of five times (five fish) or three times (three fish). And inside the paper box of one wave is a fat sweet fish in soy sauce. Only large and fat sweet fish are carefully selected for this premium gift.

This is a special package of gifts that tell the story of the sweet fish that grew up in Lake Biwa. It won the pentawards bronze award.