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Shox by NJR

Design: FREE.creative
Location: Russia
Project Type: Produced
Client: Nike Europe HQ
Product Launch Location: Global
Packaging Contents: Sneakers
Packaging Substrate / Materials: Metal, Paper
Printing Process: Digital printing, hand maid paint, selective varnish

In 2019 we were asked by Nike Europe HQ to design a series of packaging to promote the launch of custom sneakers designed by Neymar JR. We’ve realised the boxes for the all 3 collections. Each of them based on one of the sneakers’ design.

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