The Pickle Trail

Design: Siddhant Nayak
Location: India
Project Type: Student Project
School: MIT Institute of Design, Pune
Packaging Contents: Pickle
Packaging Substrate / Materials: Glass jar
Printing Process: Digital Printing

India has the privilege to host one of the largest congregation of tribes across the globe, allowing us to showcase the diversity of colorful indigenous people.

The variety of culturally rich lifestyles, governed by religious beliefs, customs, and rituals, inadvertently creating a plethora of cuisines, languages, and dressing styles, etc. representing an anthropological wealth of heritage.

This diversity in traditionally rich cultures is being challenged by the technologically driven and zestful generation of zoomers. This age is turning urban dwellers into market-driven beings.

The intent of this project is To breathe new life and to bring light on the rich traditional lifestyles and recipes of the indigenous tribes, that India offers.

Pickle making has always been an integral part of every region of India. The idea here is to design graphics for packaging these pickle recipes, that reflect the story and experiences of different regions that house these mouth-watering recipes. The intent is to showcase the varied fashion and lifestyles, thus orienting the user with an audiovisual experience.

Three tribes from the northeast of India are focused on this project. ( Karbi Tribe, Nyishi Tribe, Sumi Tribe )

What’s Unique?
The Strong authentic Tribal Flavour invokes the desire to protect preserve and carry forward the tribal legacy. The elements used in each label during designing the packaging captures the heart and soul with the fashion and flavours of each specific region.