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Asra

Design: Mansa Wange
Location: India
Project Type: Student Project
School: Unitedworld Institute of Design
Mentors: Sambit Pradhan & Abhrojit Boral
Packaging Contents: Kesar / Saffron
Packaging Substrate / Materials: Glass, Wood, Rigid board, Paper, fabric
Printing Process: Foil stamping and flexography for paper whereas screen printing for cloth

This is a classroom-based assignment for packaging. It is a packaging project for Saffron or Kesar, the most expensive spice in the world. Asra is an Indian (Sanskrit) name for Kesar. This brand provides graded 1 quality Kesar from Kashmir.

Being the grade 1 quality saffron it has premium quality packaging with a certificate that certifies the quality of saffron. The packaging is rigid and tough to be sustainable while showing a beautiful side of saffron. It has a gorgeous transparent glass bottle with wooden caps. You can see the purity of saffron through the glass. The prints depict the beauty of Kashmir through its craft. I also tried to give it that handcrafted feel of those crafts through the use of materials like fabric, wood, and paper with gorgeous foil.

Other than the materials and appearance the packaging contains necessary things like an airtight bottle for saffron, a tong, a certificate as well as the label on the packaging.
What's Unique?
This packaging doesn't just show the grade 1 quality of the product but also shows the culture and heritage of its origin (cultivating land). The brand values the culture and tradition of its origin. So what can be better than choosing an art which is have stayed at Kashmir for more than 400-600 years. Kashmir papier-mâché as well as Pashmina art depicts the beauty and grace of Kashmir. The style of motifs and forms comes from Pashmina art where as the style of stoke comes from Kashmir papier-mâché.





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