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Blend

Design: Studio T
Location: India
Project Type: Concept
Packaging Contents: Coffee
Packaging Substrate / Materials: Recycled Paper
Printing Process: Digital Printing

A perfect cup of coffee is a sacred, cozy ritual, down to every detail. Blend captures this spirit!

Water-soluble packaging for instant coffee.. doesn't that sound amazing?

The same sort of idea we’ve seen in popular dishwasher tablets – that can make instant coffee as simple to brew as dropping a packet into a mug of water. (And no, it doesn’t thicken the solution) Instead of trying to come up with ways to reduce packaging waste, why not eliminate packaging altogether?

The use of recycled paper to build the packaging is what makes it completely environmentally feasible and friendly. Each packaging has a color to portray the mood that lies in the blend and it has inherited the true sense of instant through the easy and swift ability to use each cup as and when needed.

Each box contains twenty cups with a single food-based film that contains perfectly blended coffee grains per unit. Each blend can be set apart by the color of the lid and the logo system of the word mark and icon.

To further emphasize the idea of “instant” that runs the brand Blend, the packaging had to be created in an extremely precise way. The intention was to eliminate any excess waste of time, along with materials, for a person to drink their favorite drink of the day – coffee.

The packaging is constructed to give quick access to the coffee lover, with stacks of already placed coffee sachets, inside. All that needs to be done after that is pour hot water and/or milk to dive into a wonderful world of blends for each mood.
There are 5 different kinds of blends:

1. The Golden
An alarm clock for your palate, our Golden Blend is bright, clean, energizing, and very easy to drink. The roast is Vienna, our lightest roast, so the beans retain higher caffeine content to help you get moving in the morning. So up and at ’em. Start your day with a cup or two of our eye-opening, brain-wakening Golden Blend.

2. The Earth
Deep, untamed flavors ripple through. Earthy, herbal, and complex with a lingering spice. The scent is like a stroll through the forest just after a rain. This is the essence of coffees from Indonesia, and no other beans bring these flavors. Our master coffee blenders have done something remarkable. It is an experience that would otherwise never exist. And is as extraordinary and wild as its namesake.

3. The Liberty
Our finest quality beans are decaffeinated through a natural method to ensure they retain all their taste profile. The resulting coffee is full in flavor and rich in body. The ideal choice for those who love the pleasure of a superior decaffeinated coffee and to feel The Liberty.

4. The Rouge
This is a blend with character. With a large proportion of natural processed Ethiopian coffee in the mix, our Rouge blend will make you sit up and take notice. It will spark creativity as soon as you dive into the layers of blueberry and biscuit flavors.

5. The Natural
This blend takes inspiration from natural processed coffees, which are dried inside the coffee cherry after harvest. The result is increased fruit character and a fuller body picked up from the pectins in the coffee cherry. This blend features natural-inspired fruit notes that can range from sweet dried cherry to juicy concord grape. It's distinctive and delicious.
The same sort of idea we’ve seen in popular dishwasher tablets – that can make instant coffee as simple to brew as dropping a packet into a mug of water. (And no, it doesn’t thicken the solution) Instead of trying to come up with ways to reduce packaging waste, why not eliminate packaging altogether?

The use of recycled paper to build the packaging is what makes it completely environmentally feasible and friendly. Each packaging has a color to portray the mood that lies in the blend and it has inherited the true sense of instant through the easy and swift ability to use each cup as and when needed. Each box contains twenty cups with a single food-based film that contains perfectly blended coffee grains per unit. Each blend can be set apart by the color of the lid and the logo system of the word mark and icon.





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