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BOOO jet-black ice cream

Design: Natalia Radnaeva
Location: Russia
Project Type: Student Project
Tutor: Leonid Slavin
Packaging Contents: Ice cream

BOOO is a jet-black ice cream, which is dedicated to annual Halloween day. The main issue was to recreate the spooky atmosphere by means of typography only. It was also crucial to show a transformation from the normal condition to mysterious and strange. That is why B and O looks standard and the remaining letters start to grow and flow to the edge.





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