Far From Home (AR Beer)

Agency: Studio Morfar
Art Direction & Design: Torsten Power
Illustration: Alysha Takoushian
Location: United Kingdom
Project Type: Concept
Packaging Contents: Beer Can
Packaging Substrate / Materials: Aluminium

Ferment Magazine – the UK’s no.1 craft beer magazine wrote an article about Studio Morfar, augmented reality and how we’re working hard to push our clients into the future of branding and packaging and away from boring work!

What’s Unique?
When pointing a phone at the can, the design comes to life and gives the user the backstory and reviews of the beer.