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Girls Collection

Designer: Paal Myhre
Location: Portugal
Project Type: Produced
Client: Rola Wines
Product Launch Location: Portugal
Packaging Contents: Wine
Packaging Substrate / Materials: Glass Bottle / Cardboard
Printing Process: Digital

We were asked to develop a new collection of wines for the already existing Rola Brand. The clients brief was to create a collectable package of 3 wines using a diminutive of the partners children' s names as the principle brands Malu, Maitê and the third a mixture of the 2, Malu and Maitê

The already existing brand, Rola, has an iconic decorative frame which identifies it. Taking that element and transforming it into a childs interpretation of the same is what defined the projects direction. Using a cheerful colour palette with innocent childlike typography the collection comes together looking both young and eye catching, yet credible.

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