Hotya Series

Agency: TSUBAKI KL
Creative Director: Jay Lim
Designer: Kevin Lin
Designer: Jordan Chen
Location: Malaysia
Project Type: Produced
Client: Hotya
Product Launch Location: Malaysia
Packaging Contents: Herbal Tea & Soya Drink
Packaging Substrate / Materials: Plastic bottle
Printing Process: Sticker

Hotya is a brand in Malaysia that focus on providing fresh and healthy Ready-to-Drink (RTD) beverages made by premium and high quality ingredients without any preservatives. As trendy beverage is a hit in the Malaysia market, Hotya aimed to deliver the best fulfillment and satisfaction in every bottle.

The bottled beverages are sold in hotpot restaurants to go along with their healthy meals; the restaurant has franchises all around Malaysia. Soon, Hotya aims to venture into the hypermarket segment to bring the premium healthy drink at the convenience of their consumers.

The concept of the label design revolves/focuses around the target market of the brand, which are the youngsters. The tendency for the younger generation to try a new beverage is greater in compared to older generations. Hence, they are able to accept more creative beverages.

The Herbal Tea Series
This design involves the use of abstract shapes to depict the ingredient in its simplest form, which also adapted the trend of minimalism. To enhance the attention grabbing element, gradient colour were implemented to give a vibrant and energetic essence.

The Soya Series
By placing actual illustrations of the ingredients used in the beverages, it conveys that the drinks are made out of genuine produce. The use of colour blocks and shapes portray the modern and trendy aspect.