Kaufmann Lager Bier

Agency: Draftline Bogotá
Art Director: Daniel Jaramillo
Location: Colombia
Project Type: Produced
Client: Kaufmann Lager Bier
Product Launch Location: Colombia
Packaging Contents: Beer
Packaging Substrate / Materials: Aluminium
Printing Process: Offset

With the purpose of building a flanker brand which competed with imported beers in Colombia we developed Kaufmann Lager Bier.

It’s name, which means “merchant”, was the inspiration to create a story that talked about the legends of the ships that traveled the seas, risking everything to deliver their best products to different places in the world.

What’s Unique?
The combination of a narrative and visual style that speaks of antiquity with the modern aspect of a fresh and new beer.