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Krusty Burger

Agency: Norte Branding
Ilustrator: Badabadumb
Location: Spain
Project Type: Concept
Packaging Contents: Fast Food
Packaging Substrate / Materials: paperboard
Printing Process: digital printing

We have created a packaging for the fictional chain of the Simpsons; Krusty Burger. As in the series they make several references to McDonalds, we have decided to set ourselves in this American chain to create our design, making clear nods to the original brand in the 2000s and especially to its star hamburger; the Big Mac.

What's Unique?
The reference to the MCDonalds brand from the 2000s, taking advantage of the image of Krusty the clown and its similarity to Ronald Mc.Donald, we have created an aesthetic where we can play with the design applied to several of its packaging.





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