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La Birrotuda

Design: Azote Estudio
Location: Spain
Project Type: Produced
Client: Butcher Brothers Valladolid
Photography: Alvaro Sancha & Borja Merino
Product Launch Location: Spain
Packaging Contents: Craft Beer
Packaging Substrate / Materials: Glass bottle
Printing Process: Digital

Movember is a community of rockstars raising money, making a difference in mental health & suicide prevention, prostate cancer and testicular cancer. Butcher Brothers are the promoters of this initiative in Valladolid, and those who together with Cervezas Scone devised an alternative to raise funds now the events are restricted.

Encourage men to stay connected with friends and family. Bring conversations about mental health out of the health system, so what better excuse than a beer to start a conversation?

Birrotuda Blonde Ale is a quality craft beer made in Asturias, 100% natural, exquisite and suitable for celiacs. Liquid gold that encourages conversation about what really matters. In addition, a portion of each beer purchase price is donated to Movember Foundation.

What's Unique?
Our contribution with the label design aims to give visibility and raise awareness. Whoever is behind, the main point will be his moustache. Make this cause visible, normalize conversations between friends and have an excuse on hand as an ice-breaker.

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