Lushry : Premium Wines

Design: Suraaj Nakil & Anjali Nair
Location: India
Project Type: Student Project
School: MIT Institute of Design
Packaging Contents: Wine
Packaging Substrate / Materials: Glass Bottle
Printing Process: Digital printing

As the name prompts Lushury translates to the words “Lush” and “Luxury” which gives birth to a drink which is both Luscious and Luxurious. Rich and Bold flavorsfrom the wine capital of India (Nashik, Maharashtra), you will be left wanting more.

We wanted a typeface that represents the fun, bold and energetic nature of our brand. Lushury itself is a combination of the words “Luscious” and “Luxurious” which could have only been represented by Carolissa font, which gives an essence of youthfullness and class.

What’s Unique?
The minimal design with suttle colors of the labels gives the packaging and the brand a premium and classy look. The wine lovers can experience a delightful experience when they see the beautiful colors of the wine and it’s fizz from the transperent bottle