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Medoviy Dom

Designer: Nastya Lukina
Illustrator: Katia Gaigalova
Location: Russia
Project Type: Produced
Client: Honey House
Product Launch Location: Russia
Packaging Contents: Ingredients for preparing beverages
Packaging Substrate / Materials: Plastic
Printing Process: Flexography

The Client: Medoviy Dom (The Honey House) — one of the biggest producers of natural foods on the Russian market.

The Product: All Natural ingredients for preparing traditional beverages on your own.

The Task: To develop packaging design in accordance with the common brand of the company, to convey the natural composition and traditional recipes. Bringing in the modern language, abandoning standard solutions used in this segment of products.

The Solution: We used images of animals found in folklore and angular style illustrations referring to woodcrafting and peasant handicrafts. The themes used and printed on the label correlate with coats of arms of some Russian cities.

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