Moono Vegan Mooncake box-set 2020

Design: Jack Tung
Location: Hong Kong
Project Type: Produced
Client: Moono
Product Launch Location: Global
Packaging Contents: Mooncake
Packaging Substrate / Materials: Paper
Printing Process: Embossing, Foil white

The concept of mooncakes packaging took from the traditional mizuhiki knot, which means reunion, a blessing in Japanese. To highlight the pop-up effect and texture of the knot, we chose a paper with high reflection and applied an embossing printing effect. Matte brushed Silver Card not only makes the knot more popping out but also keep the mooncakes cool inside.

What’s Unique?
Matte brushed Silver Card not only makes the knot more popping out but also keep the mooncakes cool inside.