PISTA

Designer: Abhishek
Illuatrator: Ruchit Gandhi
Location: India
Project Type: Produced
Client: AEW
Product Launch Location: Global
Packaging Contents: Pistachios
Packaging Substrate / Materials: laminated paper
Printing Process: UV digital printing

PISTA is a Ready to serve product with pistachio mimics and a Convenient compartment for waste Pistachio shells. Also, the design intends the ease of production with a single cut die for complete packaging including the upper pistachio loaded pocket.

What’s Unique?
Generally, people need some auxiliary utensils to put pistachio’s waste shell or they just keep filling their fist which is daunting. so, here the solution, we inculcated the waste shell compartment at the bottom of the packaging itself for ease of use. Also, the Packaging looks like the pistachio itself which holds together the user.