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Siwon Mencare

Design: Jaime Hayde
Location: Spain
Project Type: Produced
Client: Siwon
Photographer: Gonzalo Gallego
Product Launch Location: Global
Packaging Contents: Men care products, cream, soap , foam
Packaging Substrate / Materials: Cardboard, Plastic
Printing Process: Screen printing , digital, printing


In Korean, Siwon means ‘cool’, ‘trendy’, and even ‘fresh’, so you can tell what we’re about. We are a brand for dirty-minded, yet conscience clean, people. For those of us that want to take care and improve with actual results but carefree of obsessions.

Men care products could also be funny and cool. It all started with the brand design, the client wanted a big weight on the illustration for the project so I kept simple with the logo and the give a lot of energy to the illustrations. They represent diverse men and celebrate beauty in all of us. Each tube has its own protagonist. We wanted to play the double senses game and It's funny to see how they become real.

The packaging is full of Joy and love.

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