Packaging Content: Doritos
Location: USA
This limited-edition collector’s set is part of Doritos’ collaboration with CyberPunk 2077, one of the most anticipated gaming releases of the last few years. The game takes place in a dystopian 2077 and the fuel cell packaging imagines what Doritos packaging could look like in this futuristic world. The user activates the fuel cell by waving their hand in front of it, which animates colorful lights to illuminate the etched map of Night City, the game’s setting. The campaign was launched via 77 gaming influencers in the U.S. who received the kits through various social channels including Twitch.
This design feels really overdone. It lacks the clean design of the packages found in game. It's really difficult to read the Doritos name, and the tube they come in has so much visual noise on it that it blends together into something overall kind of unpleasant.
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